«Palm needs varied luxury stylistics. Atlantis is for families. Anantara is for those who want Bali in Dubai.»
— SEVEN TIDES · 2010 BRIEF
In the late 2000s, Palm Jumeirah was developing primarily in American-European luxury stylistics (Atlantis, Kempinski). Seven Tides — a Dubai developer with Asian roots — saw a gap: the island had no luxury object in Asian aesthetics. A partnership with Anantara (the Thai chain under Minor Hotels) provided the positioning: tropical architecture, Balinese spa, Asian cuisine. Open House: 2013; official handover: 2014.