«Marina needs a new high-rise icon. And wellness is becoming the main luxury currency.»
— SELECT GROUP × SIX SENSES · 2023 LAUNCH
By 2021, Dubai Marina was densely built with high-rise towers but had received no new iconic vertical since 2012 (Princess Tower). Select Group, after Marina Gate's success, initiated talks with Six Senses about an ultra-luxury wellness-residence partnership. The principal decision: make a residence-only object without a hotel, but with full-time wellness service on amenity floors. Launch in 2023 with the declared goal: 'world's tallest residence.'