«In Dubai Marina, no small units. Only family luxury, only a private pool for every owner.»
— HIRCON INTERNATIONAL · 2007 BRIEF
In 2005, Hircon International — a Dubai developer of Indian origin — acquired a plot in Dubai Marina for a project with an unusual brief for its time: a residence-only skyscraper where every unit is large, family-oriented, with a private pool. No studios, no 1-bedroom. Only 3- and 4-bedroom layouts, plus penthouses. The architectural contract went to KEO International Consultants — the largest engineering-architectural firm in the UAE with its own school of high-rise design.