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DAMAC Heights

DAMAC Properties · Dubai Marina · 25.0876°N, 55.1419°E

DAMAC Heights is an 86-storey DAMAC tower in Dubai Marina, delivered in 2018. The project's defining feature: interiors by Versace Home — Italian Carrara marble floors, custom Versace Home Collection furniture, branded greca-pattern fittings. This was one of the first full partnerships between a fashion house and a residence project in Dubai — DAMAC pioneered the 'branded residences' trend that has since become a market segment of its own.

Architect: Aedas (the same firm behind Ocean Heights). 336 apartments: from 1-bedroom (75 m²) to four-storey penthouses (600 m²). All units feature floor-to-ceiling glazing, Versace finishes, and Smeg appliances.

Amenities: 16th-floor infinity pool with marina view, fitness centre, Versace Spa, residents' lounge, conference room. Location: northern Marina, next to Cayan Tower and Marina 101.

Current pricing: 1BR from 1.7M AED, 2BR from 2.8M, 3BR from 4.5M, penthouses from 18M. Yields 6–7%.

01
Full Versace Home interiors — custom furniture and fittings.
02
One of the first branded residences in Dubai.
03
Architect: Aedas — the same firm behind Ocean Heights.

HEIGHT

335

METRES

FLOORS

ABOVE

UNITS

336

RESIDENCES

YEAR

2018

DELIVERED

— Key facts

#Delivered 2018#86 floors, 335 metres#Interiors by Versace Home#Architect: Aedas#336 apartments#One of the first branded residences in Dubai

— Story

01Origin2011 — 2013 · CONCEPT

«Branded residences aren't about finishes — they're a whole lifestyle packaged into an address.»
— DAMAC · 2013 LAUNCH

In the early 2010s, DAMAC began experimenting with 'branded residences' — a hybrid of standard residence and lifestyle partnerships with luxury brands. Up to then, such collaborations were rare in Dubai: only isolated cases like Armani Residences (Burj Khalifa) and Atlantis. DAMAC decided to systematise the approach. By 2013 a partnership with Versace Home had been signed: the Italian fashion house got exclusivity on interior design for a new Marina tower.

02Design2013 — 2014 · DESIGN

The architectural concept by Aedas — an 86-storey, 335-metre tower in northern Marina. Stylistically it's less extroverted than neighbouring Cayan Tower: vertical bronze accents on the facade, straight lines, a classical crown. The entire bet is on the interiors.

Versace Home led the interior project under the brand's creative director. Every unit received custom Versace Home Collection furniture: sofas, beds, dining sets, fittings with the greca pattern — literally every interior touch point. Italian Carrara marble floors. Smeg appliances in the kitchens.

03Construction2014 — 2018 · CONSTRUCTION

FLOORS

335 M HEIGHT

RESIDENCES

336

1BR — PENTHOUSE

BRAND

VERSACE

HOME INTERIORS

PARTNERSHIP

FIRST

DAMAC × FASHION

Construction ran 2014–2018. Particular attention was paid to integrating Versace elements: every unit underwent acceptance by Versace Home representatives before handover. Custom elements — especially marble mosaic floors and furniture upholstery — were produced in Italy and shipped to Dubai a few months before completion.

04Life today2018 — TODAY · LIFE

Today DAMAC Heights is one of Dubai's most recognisable branded residences. After it, DAMAC built or announced several other fashion partnerships: Cavalli Tower, Just Cavalli Villas, de GRISOGONO, Trump Estates. Most launched on the back of the trail blazed by Heights.

Prices per square metre are comparable with Marina 101 and Cayan Tower, but below Princess Tower. The main buyer argument: Versace 'under one roof' — the entire apartment is usable without additional design or furniture spend.

336

RESIDENCES

6–7%

RENTAL YIELD

VERSACE

FULL INTERIOR

— Architecture and construction

Architect: Aedas↗
Elevators: 8
Parking spaces: 500

— Standards and finish

— BRANDED PARTNER

Versace Home

www.versace.com/international/en/home-collection ↗

— FINISH STANDARD

Versace Home

Carrara marble, custom furniture, Smeg appliances

— LAYOUTS

1BR2BR3BR4BRPENTHOUSE

— CEILING HEIGHT

2.85M

— Amenities and infrastructure

16th-floor infinity poolVersace SpaFitness centreResidents' loungeConference roomSauna and steam roomUnderground parking24/7 concierge

— Timeline and status

2013

VERSACE PARTNERSHIP

2014

CONSTRUCTION START

2018

HANDOVER

— Location and surroundings

↗ TO DMCC METRO

6 MIN

On foot

↗ TO JBR BEACH

10 MIN

On foot, 800 m

↗ TO DXB AIRPORT

32 MIN

By car

— Schools nearby

Emirates International School ↗8 MIN

American University in Dubai ↗10 MIN

— Shopping nearby

Dubai Marina Mall ↗6 MIN

The Walk JBR10 MIN

— Records and awards

№1

One of Dubai's first full branded residences.

VERSACE HOME · 336 UNITS · DELIVERED 2018

— ON THE DEVELOPER'S SITE

www.damacproperties.com

We don't sell property. Direct contact only.

↗

— About the developer

DAMAC Properties

The UAE's second-largest developer. Known for partnerships with Versace, Cavalli and Bugatti.

— Other projects in Dubai Marina

N° 01READY · 2012