«Dubai Creek Harbour is the new Downtown. Address must be there among the first.»
— EMAAR HOSPITALITY · 2020 BRIEF
Dubai Creek Harbour was announced by Emaar and Dubai Holding in 2014 as 'the new Downtown' — a 6 km² masterplan centred on Dubai Creek Tower (planned to surpass the world's tallest building). By 2018, the district's first residence objects were delivering. Address Residences became the flagship branded-residence project in DCH, replicating the successful Address-cluster model from Downtown.