Emaar Properties · Downtown Dubai · 25.1945°N, 55.2705°E
Vida Residences Downtown is a 60-storey Emaar tower operated under Vida — Emaar Hospitality's own lifestyle brand. Delivered 2021. Vida positions as 'accessible luxury' — a simplified Address aesthetic for the younger segment: less formality, fresher visual codes, hotel service at a price point below classical Address.
425 apartments: 50 m² studios, 1-, 2- and 3-bedroom. Location directly on Burj Park (the lagoon between Burj Khalifa and the Boulevard) — one of core Downtown's best addresses: 3–4 minutes walking to Dubai Mall and Burj Khalifa, direct Burj Khalifa view from upper units.
Amenities: hotel pool on the podium, fitness centre, Vida Cafe restaurant, rooftop bar with Burj Khalifa view, residents' lounge. Layout philosophy is rental-optimised — compact kitchens, maximum usable area.
Pricing: studios from 1.5M AED, 1BR from 1.9M, 2BR from 3M, 3BR from 5M. Yields 7–8% — among Downtown's best thanks to the hotel programme and locale.
Vida lifestyle service at the heart of Downtown.
Directly on Burj Park, 3-4 minutes to Burj Khalifa.
7–8% annual yield via the hotel programme.
«Address is for the premium segment. Vida is for those who want the same service with less pomp.»
— EMAAR HOSPITALITY · 2017
By 2015 Emaar Hospitality operated Address Hotels (premium) and wanted to expand into a more accessible tier. Vida was born as a lifestyle brand for a younger audience — less formal service, brighter aesthetics, prices 30% below Address. Vida Residences Downtown became one of the flagship objects of the new brand.
Construction ran 2017–2021. Layout philosophy was tilted to short-term rental: 70% of units are studios and 1-bedroom, optimal for tourist letting. Sales launched in 2017 with focus on investors; around 80% of units were sold before handover.
Today Vida Residences Downtown is one of Downtown's most liquid 'income' addresses. Most units operate inside the hotel programme — occupancy stays above 85% year-round thanks to the touristic locale. Price per square metre is comparable with Burj Royale (Downtown's other entry-point), with a premium for branded service.
— ON THE DEVELOPER'S SITE
www.emaar.com
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Emaar Properties
The largest developer in the UAE, creator of Burj Khalifa and the entire Downtown Dubai.