«Downtown isn't just Burj Khalifa. It needs neighbours worth living in.»
— EMAAR · 2007 BRIEF
By 2005 Burj Khalifa was already under construction, and Emaar was shaping the residential surroundings of the mega-project. The Lofts became one of the earliest residence objects in the Downtown plan — delivered in 2010, just months after Burj Khalifa itself. The idea: loft stylistics referencing New York and London industrial conversions — double-height ceilings, open layouts, mezzanines.