Off-plan2027341 M65 FLOORSBinghatti Developers

Mercedes-Benz Places by Binghatti

Binghatti Developers · Downtown Dubai · 25.1980°N, 55.2770°E

Mercedes-Benz Places by Binghatti is the world's first Mercedes-Benz-branded residence project, in collaboration with Dubai developer Binghatti (the same firm as Bugatti Residences). Announced in 2023, with handover planned for 2027. It's part of Mercedes-Benz Style's global strategy — Mercedes's lifestyle-products division outside cars.

65 floors in Downtown Dubai, 341 metres. Around 225 apartments: 2-bedroom and larger only, plus penthouses. All units with floor-to-ceiling glazing and views of Burj Khalifa or Dubai Canal.

The main architectural feature: full design by Mercedes-Benz Style — aluminium facade accents (referencing Mercedes-Benz aluminium body), Nappa leather in interiors, branded fittings with Mercedes logo, custom lighting.

Launch pricing: 2BR from 7M AED, 3BR from 12M, 4BR from 22M, penthouses from 50M. By end-2024, around 60% of units had sold — slower than Bugatti Residences (which sold faster), but at a comparable pace for the ultra-premium segment.

01
World's first Mercedes-Benz residence.
02
Aluminium facade — reference to Mercedes-Benz aluminium body.
03
Interiors with Nappa leather and custom fittings.

HEIGHT

341

METRES

FLOORS

ABOVE

UNITS

225

RESIDENCES

YEAR

2027

EXPECTED

— Key facts

#Handover planned 2027#World's first Mercedes-Benz Places#65 floors, 341 metres#Mercedes-Benz Style design#2-bedroom and larger only#From 7M AED

— Story

01Origin2022 — 2023 · CONCEPT

«Mercedes-Benz Style isn't car styling. It's a lifestyle-expression brand. Home is the next step.»
— MERCEDES-BENZ × BINGHATTI · 2023 LAUNCH

Mercedes-Benz Style is a Mercedes-Benz division, founded in 2008 to extend brand DNA to lifestyle products beyond cars: yachts, helicopters, furniture, accessories. By 2022 Mercedes was seeking entry into residential — a high-budget but attractive segment for luxury brands. Binghatti — the same developer behind Bugatti Residences — became the partner: Dubai is known for speed of branded-residence project execution.

02Launch2023 — 2024 · LAUNCH

Sales launched in 2023 with starting prices from 7M AED for 2-bedroom. By end-2024, around 60% of units had been sold. Buyers are predominantly European and Asian HNWIs for whom Mercedes is an emotional brand from childhood. A different audience than Bugatti (status-buyers); here it's emotional connection.

03Construction2024 — 2027 · CONSTRUCTION

FLOORS

341 M HEIGHT

RESIDENCES

225

2BR — PENTHOUSE

ENTRY

AED · 2BR

BRAND

FIRST

MERCEDES RESIDENCE

Construction began in 2024. Progress at our database snapshot — around 25%. Expected handover — 2027. In Dubai, Mercedes-Benz Places will become the first of four planned worldwide (others — in Europe, US, Asia).

— Standards and finish

— BRANDED PARTNER

Mercedes-Benz Style

www.mercedes-benz.com/en/mercedes-benz-style ↗

— FINISH STANDARD

Mercedes-Benz Style

Nappa leather, aluminium accents, custom fittings

— LAYOUTS

2BR3BR4BRPENTHOUSE

— Amenities and infrastructure

Pool with Burj Khalifa viewMercedes-Benz Style fitness studioSpa with branded productsCinema with MBUX-style interfaceCigar and wine rooms24/7 conciergeValet parking

— Timeline and status

2022

MERCEDES NEGOTIATIONS

2023

ANNOUNCED · SALES LAUNCH

2024

CONSTRUCTION START

2027

PLANNED HANDOVER

— Location and surroundings

↗ TO BURJ KHALIFA

5 MIN

By car

↗ TO DUBAI MALL

7 MIN

By car

↗ TO DXB AIRPORT

12 MIN

By car

— Records and awards

№1

World's first Mercedes-Benz-branded residence.

ANNOUNCED 2023 · DELIVERY 2027

— ON THE DEVELOPER'S SITE

www.binghatti.com

We don't sell property. Direct contact only.

↗

— About the developer

Binghatti Developers

Hyper-tower developer known for the signature 'droplet' motif and partnerships with Bugatti, Mercedes-Benz and Jacob & Co.

— Other projects in Downtown Dubai

N° 01READY · 2010

Mercedes-Benz Places by Binghatti

— Key facts

— Story

— Standards and finish

— Amenities and infrastructure

— Timeline and status

— Location and surroundings

— Records and awards

— About the developer

— Other projects in Downtown Dubai

Burj Khalifa

The Address Downtown

The Address Sky View