«After Burj Royale, there won't be any plots in core Downtown left for residence projects of this scale.»
— EMAAR · 2018 LAUNCH STATEMENT
By 2017, dense development in core Downtown was approaching saturation — only 2–3 free plots remained for large residence projects in the heart of the district. Emaar acquired one of the last, and designed Burj Royale as an 'entry point' for first-time Downtown buyers. The main goal — to preserve accessible price points in a district drifting year by year toward ultra-luxury.