«Palm needs an entry point. Not every buyer comes for a $20-million villa.»
— NAKHEEL · 2005
Palm Jumeirah is Nakheel's master project — the first of the 'Trilogy' artificial palms. As island construction neared completion, Nakheel understood: successful population required not only the luxury segment (villas, hotels) but also accessible residential objects for the middle class. Shoreline Apartments was exactly that — mass housing for the mid-segment on a premium location.