«Address service is needed not only in hotels. Buyers will pay for concierge without the hotel crowd.»
— EMAAR HOSPITALITY · 2016 BRIEF
By 2014 Emaar Hospitality operated several hotel-residence objects under the Address brand (Downtown, Boulevard, Sky View). All combined a hotel and residences in one building. Address Residences Dubai Opera was conceived as Dubai's first Address object without a hotel inside — with full service, but isolated shared zones for residents. The idea — for those who want 'hotel living' without the presence of guests.