«Beach Vista is the district's first object. If it doesn't sell, the whole Beachfront is in question.»
— EMAAR · 2018 LAUNCH
In 2017 Emaar announced Emaar Beachfront — a new masterplan on the peninsula between Dubai Marina and Palm. Beach Vista became the first project taken to market: it was the test of buyer response to the new district. Launch in 2018 came with aggressive pricing — 1.8–2M AED for a 1-bedroom (30% below Marina per square metre).